A Live Case Study Experience
Free Webinar on 10 April 2025

























Live Case Study Speaker
Rachel Bell
Founder and Former CEO of Shine Communications
Rachel Bell is considered a true legend in public relations (PR) in the UK. She will tell her story of how she founded and grew Shine Communications, which was the foundation to build an array of businesses within and outside of the PR roam. Rachel eventually founded or co-founded a total of 9 companies, some of which already sold, others are still going strong and are built to be sold eventually. She turned around and grew a small precision engineering company, coached countless clients to successfully use her management principles to become successful, invested in numerous start-up companies as an angel investor, wrote a book (“Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business”), and is President of one of the most successful business angel networks in the UK (E100 Club @ London Business School).
In her story, Rachel will especially share how businesses can use building an employee led culture, creating operational excellence and enabling a sustainable exit can create long-term success. She has proven her method for business success not only within her own companies, but also helped others as coach or investor to do the same. You do not want to miss the story of Rachel Bell.


Expert Panel Chair
Juergen Graner
Founder & CEO of Globalator
San Diego, USA - London, UK - Vienna, Austria
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Juergen has more than 30 years of experience managing companies, departments, and strategic transactions. He has held CEO positions in 6 countries on 3 continents and coached over 100 CEOs globally. Juergen has over 25 years of teaching experience. He speaks at conferences and publishes articles about Transaction Based Growth ManagementTM.
More information: www.jgraner.com

Expert Panel Representative Europe
Irene Fialka
CEO, INiTS & Managing Director, Health Hub Vienna
Vienna, Austria
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Irene has more than 25 years of experience working with high-tech entrepreneurs and academic spin-offs. As CEO of one of the most successful high-tech incubators in Europe she works on the forefront of value creation through start-ups. Her main interest is in the life science and healthcare space.
More information: www.linkedin.com/in/irenefialka/

Expert Panel Representative Asia
Audrey Yap
Regional Managing Director, Yusarn Audrey
Singapore
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Audrey has extensive experience in IP and its application in business as lawyer and patent attorney. As Regional Managing Director of Yusarn Audrey LLC, former President of LESI and Board member at numerous prestigious institutions, she is considered one of the world’s leading IP strategists.
More information: www.linkedin.com/in/audrey-yap-0096a21/

Expert Panel Representative North America
Patrick Monroe
M&A Lawyer at Monroe Law
San Diego, USA
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Patrick has more than 20 years of combined business and legal experience relating to high growth enterprises and M&A transactions. As a former manager spending 10 years at Fortune 500 companies and small businesses, Patrick is known for his practical approach to M&A transactions.
More information: www.linkedin.com/in/patrickmonroelaw/

Host
Cemresu Yucebalkan
IP & Innovation Manager, European IP Helpdesk
St. Ingbert, Germany
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Cemresu started her career in IP & Innovation field as a member of the prestigious Pan European Seal Program at the European Patent Office. Over the last 5 years she has been on the forefront of training programs including conferences and webinars related to IP, intellectual assets and innovation.
More information: www.linkedin.com/in/cemresuyucebalkan/
Event Timing
Thursday 10th April 2025
Central Europe Time: 17:00 (5 pm) – 18:00 (6 pm)
UK Time : 16:00 (4 pm) – 17:00 (5 pm)
US Eastern Time: 11 am – 12 pm
US Pacific Time: 8 am – 9am
+ 1 hour optional open Q&A
- Free 1 hour case study driven online event
- Optional 1 hour “open Q&A” add-on
- Proven high efficiency learning format
- CEO tells her success story
- Global expert panel provides broad perspective
- Intellectual assets as key value drivers
- Clear key takeaway messages for business decision makers
What to Expect?

Watch short video about the event:
Why Build-to-Sell?
Many owners of companies want to sell their business eventually, or they are required to sell since their investors are looking for an exit at some point. The issue is that most businesses that sell are not adequately prepared, resulting in lower financial returns and undesired results. An optimized exit is not just an event, it is a process that starts years before and continues well into the transition to the new owner. It usually takes several years to properly build a company for an exit. Such a Build-to-Sell process can also achieve much more than just higher financial returns, including securing the future of the employees after the exit (“Sustainable Exit”).
Intellectual assets are usually key value drivers in strategic transactions, including but not limited to exits. We distinguish between technology intellectual assets (with patents and trade secrets as their protection mechanisms), brand intellectual assets (with trademarks as their protection mechanism) and operational excellence (with culture as a key driver or limitation). The importance of each intellectual asset class depends on the individual case study. Since operational excellence plays a particularly important role when preparing a business for an exit (Build-to-Sell), we put a special emphasis on this factor in our case study presentations and discussions.
Role of Intellectual Assets?
Further free background readings:
“Build-to-Sell Powered by Intellectual Assets”
by Juergen Graner
(lesNouvelles Article of the Month in August 2022)
Get Article
“Transactions Powered by Intellectual Assets”
by Juergen Graner
(lesNouvelles Article of the Month in December 2020)
Get Article
“Sustainable Competitive Advantage Powered by Operational Excellence”
by Juergen Graner
(lesNouvelles Article of the Month in June 2024)
Get Article
Collaboration Partners
The following institutions and companies support the Transaction Based Growth SUMMIT TM and offer the event to their audience for free.
If you would like to offer this event or future events to your audience for free, please contact us at education@globalator.com.

Enterprise 100 (E100)
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E100 is the private angel investment club operating from London Business School, which is continuously ranked amongst the top 10 business schools globally. It is one of the longest running and one of the most successful business angel networks in the UK with over GBP 700 million invested to date and a 93% success rate (measured over a 20 year time horizon) from its investments.
More information: www.enterprise100.co.uk

European IP Helpdesk
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The European IP Helpdesk is a service managed by the European Innovation Council and SMEs Executive Agency (EISMEA), with policy guidance provided by the European Commission’s Directorate-General for Research and Innovation (DG RTD). It supports cross-border SME and research activities.
More information: https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/european-ip-helpdesk_en

INiTS University Business Incubator
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As a University Business Incubator (UBI), INiTS has been repeatedly recognized by UBI Global as one of the world’s best university incubators since 2013 and is number one in the German-speaking world. It addresses not only startups, but also investors, companies, universities and research institutions, thus establishing INiTS as a central hub for technology startups, located in Vienna, Austria.
More information: www.inits.at

Licensing Executives Society International (LESI)
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The Licensing Executives Society International (LESI) aims to be the “go-to” global community for professionals commercializing intellectual assets across industries. We connect people: local to global, industries and expertise, creativity and innovation. LESI spans the globe and consists of several thousand members organized in 33 national and regional societies.
More information: www.lesi.org

Navaro Publishing
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Novaro Publishing reaches business readers around the world with high-impact titles and compelling messages about creating future business now and taking a lead in how you perform. It has a particular interest in intellectual property and intellectual assets, publishing a series on managing IP today from its base in the UK.
More information: www.novaropublishing.com

Salzburg Management Business School
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SMBS is the business school of the University of Salzburg in Austria. It provides a wide range of postgraduate programs with focus on management and leadership. SMBS prides itself with offering programs that equip the students with knowledge that can be implemented in their business environment.
More information: www.smbs.at
Transaction Based Growth SUMMIT TM Team

Juergen Graner
Founder & CEO, Globalator
Event Function:
Team Chair, Concept & Content Development

Cemresu Yucebalkan
IP & Innovation Manager, European IP Helpdesk
Event Function:
Event Organization

Stephanie Weber
Head of Communications & Marketing, European IP Helpdesk
Event Function:
Event Communications & Marketing
For any questions or concerns please contact: education@globalator.com